Why we work with saunas!?!

We started in restaurants. Now we’re working with saunas. What’s going on?

Our roots are in restaurants - and they always will be. But our work has always reached wider. This year The Good Life is expanding to support more hospitality-led businesses.⁠ ones built on looking after people through an experience, even if they look different on the surface.

From farms and producers to cafés, pubs, caterers, bakeries, vineyards and wellness spaces, we’re seeing the same thing again and again: good leaders for good teams who look after people well.

A sauna might not look like a restaurant. A vineyard might not run service. A producer might never plate a dish. But at the centre of them all is hospitality - the art of caring for people well.

That’s who we exist to support.

If you run a:

  • deli

  • café

  • pub or bar

  • bakery

  • farm or producer business

  • supplier or catering company

  • vineyard or winery

  • wellness space (yes, even a sauna)

-       we’d love to work with you.

“Working with someone who really gets hospitality makes all the difference.”
 Sian Evans, Co-Founder, Chatsworth Bakehouse.

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Cold Water, Hard Things, and Confidence

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Urgency Culture